Thursday, January 2, 2020

Parfum 1811 by Molinard c1936

Parfum 1811 by Molinard: launched in 1936.


 

Harper's Bazaar, 1937:
"Molinard has just created a new exciting perfume called 1811. A dramatic success in outdoor perfumes."

Fragrance Composition:


So what does it smell like? It was classified as a fresh oriental fragrance for women. It was suggested to be worn for outdoor sports.
  • Top notes: lavender, bergamot, hyacinth
  • Middle notes: spices, jasmine, rose, lily of the valley
  • Base notes: oakmoss, sandalwood, amber, vetiver, vanilla, tonka bean, labdanum


Esquire, 1938:
"When you give a bottle of perfume, be smart and include an atomizer with it, you'll be doing yourself a favor. ... girl of good taste who instinctively knows the what and when of clothes, words and actions, Molinard suggests two intimate perfumes . . . Xmas Bells, a gay festive odeur for romantic holiday evenings ... and 1811, the most unusual and the newest of the preferred outdoor odeurs."

L'Amour de l'art, 1950:
"Parfum 1811 by Molinard: majestic conqueror, his prestige knows no borders, it is the imperial epic in all its splendor."


Bottle:


Molinard launched its Napoleon-inspired fragrance 1811 in a bottle topped with a stopper resembling the emperor's celebrated bicorn hat complete with a tiny tricolor cockade. The bottle was available in three sizes:
  • The size was between 1/3 and 1/4 oz (originally retailed for $4.50 in 1939)
  • 1 oz (originally retailed for $12.50 in 1939)
  • No. 2804 -  2 oz Flacon Cristal GM Coffret Luxe (originally retailed for $20.00 in 1939)


Vogue, 1937:
"Of these Molinard perfumes, the smaller, "'1811," takes its black cap from Napoleon's hat; its fragrance from the great outdoors, the crystal flacon by Lalique holds "Legende," an enchanting scent both nostalgic and youthful."








Majestic, conquering, its prestige knows no frontiers. It is indeed the Imperial Epoch, in its full glory






 Fate of the Fragrance:


Discontinued. Still sold in 1958.

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